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Check In to Your Web Site
Imagine that you are entering a fabulously beautiful hotel. The regally arched ceilings are painted in gold and bronze, and large crystal chandeliers hang in even spacing along the entire length....
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Web Site Red Flags: Part I
Consider these images: an attorney entering a meeting with a new client dressed in an impeccable suit, carrying a leather portfolio, and wearing hiking boots a pet store containing gleaming, spotlessly...
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Web Site Red Flags: Part II
Have you ever seen something so ridiculous on a web page that it made you flinch? Or groan? Or go hmmm? We’re dedicating several posts to all of those red flags that make you wonder what on earth the...
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Web Site Red Flags: Part III
Have you ever read anything like this on a web site?: This is the first paragraph of a new blog post. It sits right below the title. Blog posts can contain text, images like the one to the right, and...
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I’ll Have A Whole Milk No-Foam Web Site (With Whipped Cream) [Infographic]
When you stand in line at your local coffee house, you probably have your order already in your head. You know what kind of drink, what kind of milk, and what size you want — and whether there are any...
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Your Mom Wants You to Clean Your Web Site!
When you were a kid, your parents almost certainly, at some point, lost their tempers and yelled at you to clean your room. Even if it was tucked into a corner of their house they seldom needed to...
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Words Matter, Like, Kind of a Lot
Why is that a terrible title? Obviously, it’s totally unprofessional. We all know not to swear in a job interview (“my last boss was a ?$@*!”), respond with slang to our grandparents’ jokes (“LOL,...
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Why I Don’t Do SEO, and Neither Should You
Search engine optimization (SEO) is one of the scariest phrases I hear from my clients. It sends me reeling into the darkest recesses of my knowledge of web site development, digging for just the...
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Why Your Web Site Is Fixing Nothing
You’re not selling anything these days. No one is hiring you. Business is crummy, and you start to think about what you can do differently. What is it that differentiates your successful competitors?...
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Online Automation Done Wrong (and Right!)
We are all on the receiving end of online automation every day. Every time you receive an email about a sale, an online petition, a newsletter, or an upcoming concert, that’s been automated. After...
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OhShootIForgot Dot Com: Choosing Your Domain Name
Naming a web site is a lot like naming a pet. There are deep and intensely-held opinions on the right way to do it, many of which conflict with each other. That said, for a business or non-profit...
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5 Reasons to Use Whatever You Want to Build a Web Site
Aspiring web site owners of the world, please allow me to release you from your fears! When you start looking at your options for building your first web site, you’ll soon find yourself inundated with...
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5 Practical Differences Between Joomla and WordPress
As someone who has been dedicated to implementing Joomla web sites for many years, I was very reluctant to add WordPress to my client offerings. The two products ostensibly have a similar purpose, but...
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You Deserve Better: How to Avoid Switching Developers Mid-Project
In the past month, I’ve had two new clients come to me because they were deserted, let down, or under-valued by their current web developers. Both of them had existing contracts with these developers,...
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5 Web Site Updates for Boring Businesses
Everyone who runs a web site for their business has some sense that they need to be updating their site regularly. Some people have set a production schedule for updating the site, including an...
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What I Learned by Being a Client
After years of coasting on my own internet research to keep my business official and legal, this year, I decided to hire an attorney. I needed help with a major business structure change and decided...
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Know Your Peeps, aka You Are Not Your Users
In 1996, I had the job of building a web site for a business run by someone who had only very limited, simplistic knowledge of the web. This was common in those days; the graphical web was just...
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The Fast-Cheap-Good-Pick-Two Question for Web Sites
When you’ve been living without a web site for a long time, gathering the intestinal fortitude — and what you imagine to be the appropriate funding — to build one, it can be incredibly difficult to...
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4 Dull Things You Need When Your Web Site Launches
Hooray! Your new web site launches on Friday! After months of work and several checks written to your developer, designer, and copywriter, it’s finally going to be visible to the whole world! You’re...
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Location, Location, Location: Where to Put New Content in an Existing Web Site
When you built your web site, if you took the time to do it carefully, you probably came up with at least a basic outline of the content. Perhaps you based it on the navigation menu — the main links at...
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